The Competition and Markets Authority (CMA) has launched a drive encouraging people to use unit pricing to help their grocery budget go further. It includes a short guide for shoppers on the CMA website which is available here: A short guide to unit pricing – Competition and Markets Authority (blog.gov.uk)
The short guide explains what unit pricing is and how it can help people identify the best-value grocery items instore and online, to save money on their shop. It also aims to dispel some of the assumptions that are made on pricing.