How we help you
Buy Wise Be Safe provides important information, for the parents and carers of under 5s, which aims to empower and educate them on safety and best practice around the home. The website focuses on the top five causes of unintentional injuries as defined in the PHE report 2018, namely: threat to breathing; strangulation; falls; poisoning; burns and scalds; strikes/crushes and jams.
To make the information easy to understand, it is grouped into child development categories rather than age brackets as we understand and appreciate that children develop at different speeds.
As well as having the mobile optimised website, Buy Wise Be Safe also has a strong presence on social media channels and runs campaigns at least four times a year on topical subjects such as Spring Safety, Summer Safety, a Halloween and Bonfire night Safety focused campaign and finally the 12 days of safety Christmas campaign.
Why is it important?
Quite simply – accidents are still happening. Each year approximately 55 children and young people die, 370,000 attend accident and emergency and 40,000 visit a hospital as an emergency (PHE report 2014 – Reducing unintentional injuries in and around the home among children under 5 years).
New statistics are being compiled at the moment but we believe, year on year, more and more under 5s and being taken to A&E departments around the UK.
Buy Wise Be Safe’s aim is to make an impact on injury reduction and prevention by providing clear advice to practitioners, carers and parents on what easy steps can be taken in the home and elsewhere to ensure child safety.
Originally released in 2005, the BWBS project was aimed at just babies and toddlers, and was delivered extensively across the South West through a range of partners – initially using a video pack via Sure Start centres and in version 2 of the project BWBS used a DVD handed out by midwives at the first scan, as part of a ‘goodie’ bag for new parents.
The third version of BWBS has extended the advice to provide additional information in relation to injury prevention up to the age of under 5s, as well as babies and toddlers. To enable us to bring this project into the 21st century, the product was delivered via the internet using interactive technology from 2015.
When and where can the advice be accessed?
Understanding the pressures parents and carers of under 5s are dealing with, the advice is there when it is needed. Either on social media or on the website, great practical safety advice is at your fingertips – when you need it.
Important: Buy Wise Be Safe – accident prevention advice, whenever you need it!